{"id":4336,"date":"2018-01-30T12:00:43","date_gmt":"2018-01-30T04:00:43","guid":{"rendered":"http:\/\/acceduhub.com\/e\/?p=4336"},"modified":"2024-03-31T14:50:48","modified_gmt":"2024-03-31T06:50:48","slug":"pop-events-branding-15-creative-examples","status":"publish","type":"post","link":"https:\/\/acceduhub.com\/e\/pop-events-branding-15-creative-examples\/","title":{"rendered":"Pop up events for branding : 15 creative examples"},"content":{"rendered":"

Article taken from HubSpot<\/a>, written by Karla Cook\u00a0<\/em><\/strong><\/p>\n

Marketers spend a lot of time trying to nail down abstract concepts. They’re tasked with turning brainstorming sessions and comments sourced during focus groups\u00a0into campaigns that sum up everything about a brand’s identity in a neat, tidy, and most importantly, interesting way. But what if a consumer could walk into a room and fully experience your brand with all their senses? Pop-up events offer just that — the chance for consumers to get up close and personal with their favorite companies in a truly immersive setting.<\/p>\n

In their simplest form, pop-up events are temporary retail spaces that give companies the opportunity to sell their products in an environment completely designed and controlled by them. Since they’re temporary, they offer a relatively low-cost and low-commitment way for companies to take creative risks, generate buzz, and introduce their brands to new audiences.<\/p>\n

Consumers love the lure of exclusivity, and brands love the unmatched opportunity for experimentation. To inspire your next branded experience, we’ve curated a list of\u00a015 innovative and visually stunning pop-up events<\/p>\n

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1) COS Los Angeles<\/h3>\n

Experimental architecture firm\u00a0Snarkitecture<\/a>\u00a0was inspired by mirrored surfaces and simple silhouettes when designing this temporary retail space for LA-based fashion label\u00a0COS<\/a>. The folks at Snarkitecture transformed an empty industrial space into two identical, monochromatic rooms — one white and one pale pink — leaving the focus on two racks of minimal clothing. The reflected space\u00a0“creates an unexpected and altered world for visitors to experience and share.<\/a>“<\/p>\n

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\"\"\u00a0\u00a0\u00a0<\/a>\"\"<\/a><\/p>\n

Image Credit: Snarkitecture\u00a0<\/em><\/p>\n

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2) BarkShop Live<\/h3>\n

Shouldn’t your dog be able to shop for his own toys?\u00a0Bark & Co<\/a>, the ecommerce company behind\u00a0BarkBox<\/a>, certainly thinks so. For one week in June 2016, the dog-centric retailer\u00a0set up shop in Manhattan<\/a>, inviting dogs and their owners to try out their squeaky, bouncy, and chewy offerings in-person. The lucky pups in attendance were fitted with RFID-enabled vests, which tracked the toys they played with the most. Owners were then able to view and purchase their dogs’ favorite playthings directly from\u00a0the event’s custom mobile app.<\/p>\n

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