ACC EduHub – Completion of Upgrading Works

Thank you for your feedback!

ACC EduHub is thankful for all of its supportive clients and partners who have chosen our venue as their preferred place to conduct their workshops, events and training sessions. Over the past few months, we received feedback about various aspects of the rooms and have been diligently working to improve them. We would love to share with you what we have been up to!

Upgrades to Operable Wall System

In 2017, we met various contractors to discuss upgrading works to our operable wall system. After many many meetings, design drafts and getting approvals from the relevant authorities, we commenced the renovation works. The desired outcome was to improve the level of soundproofing in the classrooms through above-ceiling works and getting operable walls with a STC rating of 55.


Previous set of operable walls being removed

The structure of the previous set of operable walls were completely torn out and removed.

We removed the previous walls and steel beams and had new ones installed. The drawings of the works done were also endorsed by a Professional Engineer (PE) to show that the structure has been inspected and is structurally sound. With that, we present to you our new operable walls! The walls have been up for a few weeks and we are so happy to share that our clients have given positive feedback about the improvements that were made!

Vibrant 1&2, Cluster Style

We took this opportunity to also improve on the appearance of the walls and it does make the rooms look even better, don’t you think so? 🙂

Harvard 2&3, Cluster Style

We believe that our investment in the new operable wall system creates a more conducive and even better environment for all our clients at ACC EduHub!
We sincerely thank all clients for their valuable feedback. Rest assured that we are listening and will constantly act on the feedback given to ensure that your experience with us only gets better 🙂

We welcome you to visit our premises for a room viewing!

If you are planning to have a seminar, workshop or event and need an event space, ACC EduHub warmly welcomes you!

You can call us at 6339 5411 or email us at success@acceduhub.com to arrange for a room viewing. Our friendly Event Concierge will walk you through our rooms and address any questions that you may have about our place 🙂

We look forward to seeing you at ACC EduHub!

Pop up events for branding : 15 creative examples

Article taken from HubSpot, written by Karla Cook 

Marketers spend a lot of time trying to nail down abstract concepts. They’re tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand’s identity in a neat, tidy, and most importantly, interesting way. But what if a consumer could walk into a room and fully experience your brand with all their senses? Pop-up events offer just that — the chance for consumers to get up close and personal with their favorite companies in a truly immersive setting.

In their simplest form, pop-up events are temporary retail spaces that give companies the opportunity to sell their products in an environment completely designed and controlled by them. Since they’re temporary, they offer a relatively low-cost and low-commitment way for companies to take creative risks, generate buzz, and introduce their brands to new audiences.

Consumers love the lure of exclusivity, and brands love the unmatched opportunity for experimentation. To inspire your next branded experience, we’ve curated a list of 15 innovative and visually stunning pop-up events

 

1) COS Los Angeles

Experimental architecture firm Snarkitecture was inspired by mirrored surfaces and simple silhouettes when designing this temporary retail space for LA-based fashion label COS. The folks at Snarkitecture transformed an empty industrial space into two identical, monochromatic rooms — one white and one pale pink — leaving the focus on two racks of minimal clothing. The reflected space “creates an unexpected and altered world for visitors to experience and share.

 

   

Image Credit: Snarkitecture 

 

2) BarkShop Live

Shouldn’t your dog be able to shop for his own toys? Bark & Co, the ecommerce company behind BarkBox, certainly thinks so. For one week in June 2016, the dog-centric retailer set up shop in Manhattan, inviting dogs and their owners to try out their squeaky, bouncy, and chewy offerings in-person. The lucky pups in attendance were fitted with RFID-enabled vests, which tracked the toys they played with the most. Owners were then able to view and purchase their dogs’ favorite playthings directly from the event’s custom mobile app.


3) Glossier Summer Fridays Showroom

In Summer 2015, online makeup and skincare brand Glossier styled a floor of its Manhattan headquarters as a temporary retail showroom — the closest thing to stepping into its beautifully curated Instagram feed. The space offered Glossier products for sale, but as founder Emily Weiss explained, selling tubes of moisturizer and lip balm wasn’t necessarily the pop-up’s top priority. “It’s not really just a store,” Weiss said in an interview with Racked. “It’s almost like this is a giant mood board for the company we’re hoping to build.”

Created under the direction of set designer Marguerite Wade, the penthouse featured custom floral arrangements by Meta Flora and an installation by multi-media artist Grace Villamil.

  

Image Credit: Glossier 

4) Fast Food Aid

Creative directors Ikkyu and Junya Sato of Kaibutsu design studio noticed that young adults in Harajuku had a serious fast food problem — and they decided to do something about it. To promote organic food chain Dohtonbori, they launched Fast Food Aid, a pharmacy-inspired vitamin pop-up that offers a selection of health supplements aimed at junk food lovers. And all it will cost you is a receipt from a fast food place.

After a guilty indulgence, exchange your receipt for a customized bottle of supplements that will replenish the nutrients missed at your last meal. Each canister is aimed at a particular junk food — ramen, pizza, hamburger, etc., — to make sure your system gets what it needs.

Although Dohtonbori isn’t actually selling anything for profit at the shop, its been able to educate visitors about health and wellness, hopefully driving them to opt for healthier food options in the future — like Dohtonbori’s own restaurant.

Image Credit: Fast Food Aid 

5) Pantone Café

What does color taste like? If anyone knows the answer to that question, it’s Pantone. The world’s most well-known color company has been running a pop-up café in Monaco for the past two summers, selling a minimal menu of pastries, lunch options, coffees, and fresh juices — all branded with Pantone’s signature color swatches.

So does this mean Pantone is permanently branching out into cuisine? Not quite. The seasonal eatery is perfect Instagram-bait, and it has successfully generated a ton of buzz in the press. It’s a perfect example of a pop-up event enabling a company to take creative risks with its brand by stepping outside of its typical business model.

Image Credit: Pantone Cafe 

6) Real Life At Work

To offer passersby a glimpse into its world, London-based ad agency Wieden+Kennedy invited graphic artist Emily Forgot to transform the front window of its office into an imaginative, cartoon-inspired pop-up workspace. Using exaggerated monochrome imagery, Forgot crafted a whimsical office scene from paper, complete with a typewriter and a clock that ran backward.

For a few weeks, real agency employees took turns “working” in the window. The whole thing was then broadcast live via webcam on the agency’s website for anyone who was curious enough to watch. The pop-up was a unique way for W+K to shrug off the stereotype of the ad agency that takes itself too seriously — plus it was a creative chance for the team to engage with the community.

Image Credit: Wieden + Kennedy London

7) Früt

How do you make inexpensive, packaged underwear appeal to high-end consumers? Just create a “luxury” lingerie pop-up with a fake, fancy-sounding name. CP+B Boulder helped client Fruit of the Loom open up an intentionally pretentious and ludicrously over-priced boutique for its underwear, complete with colorful intimates hanging from over-the-top tree displays. Früt sold only Fruit of the Loom undergarments, but shoppers who usually wouldn’t deign to buy the brand were lured in by the high-end guise.

Image Credit: Wieden+Kennedy London

8) Organic Valley Coffee Shop

In a clever shot aimed at the artisanal coffee movement, creative branding agency Humanaut opened up a pop-up cafe to promote its client Organic Valley’s new coffee creamer. The temporary Manhattan storefront adhered to all of the typical hipster tropes — a minimal logo featuring arrows and X’s, modern glass mugs, and trendy sizes — Lil Bit, Double, and Lotta. And they cast a real Organic Valley farmer as the shop’s folksy proprietor.

There was one catch: The shop only sold measured portions of half-and-half. You ordered your creamer at the counter from a barista and added your coffee separately. The spoof was a major success. Unperturbed by the irony, New Yorkers lined up to order shots of plain cream for $2 a pop. “No one had a problem paying $2 for a pour of organic half-and-half,” said Humanaut’s creative chief David Littlejohn. “In the end, the idea wasn’t as crazy as we thought it was.”

9) 5-Minute Internship

Solve, a Minneapolis-based creative agency, wanted to re-vamp its summer intern hiring process to attract recruits who can really think on their feet. So naturally, they created a portable, small-scale replica of their office — complete with a receptionist-staffed micro lobby — and set off on an epic college-campus road trip.

Students at participating campuses were given a 5-minute challenge based on their area of interest — and those who performed the best were invited to interview on the spot. The pop-up event tripled the amount of applications the agency received to its internship position.

Image Credit: Adweek

10) The Picture House

Capitalizing on the Instagram food photography craze, Birdseye opened up a temporary restaurant in London where diners could settle their bill with an Instagram post — all they had to do was take a snap of their meal and add the hashtag #BirdsEyeInspirations. The event was a creative social media experiment that helped generate free publicity for the frozen food company’s Inspirations line of products. Branding agency Slice was behind the world’s first pay-by-picture pop up.

Image Credit: Slice

11) The Period Shop

For one weekend, Kotex launched a pop-up in New York aimed at alleviating negativity and spreading love for women during their periods. The store, which was developed by ad agency Organic, featured ice cream, manicures, chocolate, comfy clothing, and Kotex U products for sale. Women were invited to browse the brightly colored offerings and share their experiences. And it was all for a good cause, too. Proceeds were donated to a women’s homeless shelter.

Image Credit: Adweek

12) Birchbox’s Tour

Pop-ups give online retailers the chance to show off their goods in person, interact directly with their fans, and take their brand to the next level. Birchbox — which sells subscription boxes of curated beauty products — went on a national tour in 2015, opening up temporary brick-and-mortar stores in multiple cities. In addition to selling beauty products, they offered manicures and astrology readings to entice beauty-lovers inside.

Image Credit: Racked LA

13) Fendi Spring/Summer 2016 Flower Shop

The mobile flower shop that botanical designer Azuma Makoto created for Fendi is proof that not all pop-ups need to be large scale productions. The artist adorned a three-wheeled Italian vehicle with an intricate floral display and outfitted the side of the truck as an open storefront. The vendor/driver sold limited edition Fendi bags and vases of Makoto’s floral arrangements to promote the fashion label’s 2016 Spring/Summer collection.

Image Credit: My Modern Met

14) Arnsdorf

What’s a designer to do when they’re facing a tight budget? Experiment with creative materials. This pop-up retail space for Australian clothier Arnsdorf was created by using 154 pairs of neutral-colored pantyhose, and the effect is otherworldly.

Image Credit: Fast Company

15) The Poundshop

This design collective is a recurring pop-up platform for artists to offer their goods for affordable prices. “The aim of The Poundshop is to spread design to a wider audience by making it accessible through price and engagement,” the website explains.

The pop-up shops are just as visually interesting as the art they sell.

Image Credit: The Poundshop

Business Events: 42 Tips For Producing A Memorable One

By Jamillah Warner

Memorable events don’t just happen.  Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected 42 small business event planning tips from the experts, including some of the organizers of the annual Small Business Influencer Awards.

Small Business Event Planning: What to Do First

1. Decide upon your target audience before anything else.  The first step — before you do anything else — should be to clearly define who your target audience is. From this all the other decisions will fall into place in terms of format, content, prices, location etc. This structured approach will also help you to stay focused on achieving specific goals and not allowing the scope to become too broad or watered down.

2. Make a list of details — everything including lighting and public transportation, to content and refreshments.  When you decide to have an event, everything matters. From program content and lighting to transportation and parking — everything counts. And your audience will attribute everything to you and…your brand.  Making a list will ensure you don’t overlook things.

3. Have a clear business purpose for holding the event.  Before you can begin planning a successful event, be clear on why you are doing it in the first place, because every decision after that should support your main goal. Is it lead generation? Is it to create awareness of your company or a particular product?  Is is to develop customer loyalty? Or do you simply want to make money (which is okay too)?  And make sure the team is aware of the purpose, so that you don’t have “scope creep.”

4. Watch out for other industry events when scheduling.  Check the calendar. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. It’s just as important to check for other events that your target attendees might be going to.

5. Be flexible with changes in size, location and other details.  As you get into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is natural and perfectly fine as long as you don’t lose sight of the reason you’re doing all this work in the first place.  Some flexibility is necessary.

6. Know your limitations. We all know the goal is to throw a great live event. To that end, we also have to be aware of what we can or cannot realistically do — be it budget … or time-wise. If you decide to throw a live event in a week’s time, plan for a more intimate affair. If it’s a big event, prepare several months ahead. If the budget is small, you may have to counterbalance with creativity and a lot of do-it-yourself work.

7. Create SMART goals. Always start with strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy. Live events are an amazing way to share your brand, connect with your target market, get feedback on your product (and more!), but you need to know what you are trying to achieve. Stick with SMART goals and outline what you are aiming for. Then make sure that you proceed in line with reaching these goals.

Budget: How to Pay For Your Event

8. Develop a “financing plan” for your event, and estimate the numbers. Know how you are going to pay for the event. Most events are funded by sponsorships, ticket sales, internal marketing budgets — or a combination of all three. When you create your budget for the event, you’ll need to estimate how much money you can realistically raise from each area. Before you book your venue or sign any contracts, it’s a good idea to start signing sponsors first, or selling advance tickets to make sure there is enough interest in your idea to fund it.

9. Create an expense budget  – and save money through “in-kind” sponsor donations.  Events tend to cost more than the average small business owner thinks — primarily in regards to the venue and food and beverage. Remember to price out all the permits and licenses you will need as well. (This is where an event planner can help you avoid headaches.)  Make a comprehensive list of all the expenses and then highlight areas where you think sponsors can play a role to offer something “in kind.” The more you work with other brands and partners to host your events, the more you can save.

10. Consider crowdfunding as a new option to raise money for an event.  If this is your first time running events, use crowdfunding platforms to ease the risk. By publishing your events on these platforms attendees will need to pledge for tickets for the event to take place. If the minimum number of attendees required is not met the event does not take place.

Marketing: Getting People to Attend

11. You’ll need a DETAILED marketing plan. Create a marketing plan for the event. The more organized you are, the more professional your event will be.

12. Be tireless in your efforts or your event will fail.  If you don’t want to be at your event alone … then market, market, market, market … and market some more.

13. Define good reason(s) for people to show up.  What’s the draw for attendees? You need to define WHAT you’re doing at the event that will bring those target attendees in the door. For a consumer product it might be a party with entertainment and product demos and freebies. For a business crowd it might be educational content or an exciting, well-known expert speaker. Whatever it is, don’t lose the connection with why you want this particular audience clamoring to get in.

14. Lay out in writing why your target market should attend – don’t assume the benefits are obvious. When promoting an event be sure to tell your target market what they will learn, who they will meet and why they should be there. Don’t assume your friends will tell their friends. If you are using speakers, give them advertising copy so that they can promote the event to their audiences.

15. Learn how to talk to the media. Journalists are very busy and always on deadline … they don’t have time to hear a sales pitch. Let them know that the information exists and — for future stories — that you are an expert in that field. Include that information when you reach out.

16. Use Twitter hashtags. Twitter is terrific for promoting events and for creating a sense of online community around an event. Set up a unique hashtag early on. Search Twitter first to make sure it’s not already in use. Put the hashtag right on the event website, and if you use the Tweet button for sharing on the site, work the hashtag right into the premade verbiage. When people tweet, it promotes the event automatically on Twitter.

17. Use online social pre-events to promote the main event.  To build interest in your event, trying holding a Google Hangout or a Twitter chat a few weeks before the main event. Invite a few of your speakers to participate in the online social event. Give a preview of what’s to come at the main event, by doing some discussion of what speakers will cover, or highlight the activities. It generates anticipation.

18. Buy advertising on social media networks.   Buying advertising on social networks is often overlooked by small events. Social advertising platforms (Facebook, LinkedIn and Twitter above all) offer in depth targeting options that can significantly help to reach our target audience in our geographical location. The good news is that no large budgets are required and ticket sales can be easily measured.

19. Use YouTube to promote your event. YouTube is the second search engine worldwide after Google. Uploading videos from our previous events or interviews with our speakers/performers is a great way to convince prospective attendees to click on buy. Video provides significant visual cues thus impacting heavily on our decision making process. With events we always feel the risk of not knowing what will happen, video eases that tension.

20. Create an awesome low-budget promotional video. A little creativity with some poster board, a royalty-free music clip, and a good smartphone video camera will create a fun video to help publicize what’s to come.  Here’s a good video example, that did just that on a shoestring budget, to promote a small business event.

21. Get local bloggers involved.  Be smart with bloggers. Involving local bloggers to participate at the event is usually a great strategy to gain audience before, during and after the event. Bloggers usually count on a wide reach and do not usually follow traditional media rules.

22. Leverage event registration platforms like Meetup. Use existing platforms. If this is your first attempt at running an event and you lack the skills to promote it, have a look at Meetup.com. Other than offering a suite to manage events online, Meetup is a great referrer for relevant audience in your area. It also features registration and RSVP management capabilities that are particularly handy if you are inexperienced.

23. Use online registration. The easier way to scare people away is by having analog registration (faxes, bank draft or at the door only). Offer online registration to secure as many attendees as soon as possible, that will help to forecast numbers and release budget soon.

24. Get listed on sites catering to your group. Once you know who you want to attend, the next step is to put yourself in front of them. There are websites that specialize in listing events nationally (e.g. Meetup, Lanyrd) and locally so start there and research which are the most appropriate to get listed on.

25. Offer local partners incentives to promote you. Press releases sent to the relevant media outlets will help generate news buzz and you could look at getting media (online and offline) involved as partners. They get exposure at your event in return for publicizing it. If they don’t want to get involved at that level, approach them with the idea of running a competition for their readers to win tickets.

26. Make it easy on your speakers to publicize to their followers. If you have any experts/speakers attending,  encourage them to publicize their attendance to their social media followers/email subscribers.

27. Give early bird incentives. Early bird tickets at a cheaper rate are a great way to get early sign ups by giving people an incentive to act now rather than wait and forget.

Team: Who Is Going to Help?

28. Delegate responsibilities.  No matter the size of your business, always try to delegate responsibilities. Having one person in charge of every detail typically doesn’t work out well. Whenever possible, let people take control of the areas they most enjoy. For example, let the foodie in your company handle the catering details. The more someone enjoys their responsibilities, the more likely they will carry them out with success.

29. Follow up – and follow up again.  Check in early and often. Though no one wants to be micromanaged, make sure that employees and vendors are on track with their event duties. As long as people know you expect updates from time to time, they are less likely to become frustrated when you call or email for one.

30. Sponsors are royalty – make sure they feel like it.  If you have sponsors — treat them like kings. They fund your event and enable you to do it (if that’s your business model). Be very clear before the event what they will get as sponsors.

31. Always underestimate turnout, for sponsors. If you think you can get 100 attendees, base your sponsorship pitch on a lower estimate — especially if this is your first event. It’s better to give sponsors a pleasant surprise than a disappointing one.

32. Ask people what they think, and be ready for feedback good or bad. Ask for critiques. If you’ve done half a decent job, you’ll get lots of kudos. Say thanks, but then ask for the CRITIQUE and be ready for it.

33. Have a skilled social media team cover your event.  Don’t forget a social media team. While not imperative for every event or industry, more and more events are focusing on harnessing the viral power of their audience. If your audience is tweeting, Facebooking and taking pictures on Instagram — you should be doing the same and you will need a trained team to execute.

34. Look for vendors who serve your niche and are willing to get involved. The best vendors you can work with are those who are familiar with small business culture. Look for vendors who work with small businesses frequently or who would get involved on a bigger level than their role.

Event Day:  Pulling It Off

35. Set expectations carefully – then deliver. Ensure that the audience has a GREAT (not good) experience; and that you give them what they expected from attending.

36. Attitude is contagious.  Your guests in large part will play off your attitude and dynamics during the event. Lead by example and have a good time.

37. Let crowd reaction be your barometer.  Read the audience during the event. Ask people how they are doing. If things are going great, and if they are not, you’ll know.

38. Always ask yourself: How is this relevant to attendees?  Make sure you are offering content that is relevant to over 80% of the audience. The audience must walk away with tangible tactics to improve their business and career … and they must feel the speaker’s energy. Speaking about your business and what you do — without offering the audience what THEY need — is a waste of time and money for all.

39. As the master of ceremonies or a speaker – practice.  You know your business, but do not assume that you know how to put on a presentation. Practice giving your presentation, answering questions and handling difficult and confrontational members of the audience. The more prepared you are the better.

40. Look your best. Look the part… be comfortable but fashion forward. Even if you are an accountant or lawyer, choose your most distinctive suit or tie. People remember how comfortable you are in your own skin.

Contingency Plan: What to Do When Things Go Wrong

41.  Imagine the event, step by step, and make a 2-column list: what could go wrong in one column, and your contingency plan in the second.  Be prepared for the unexpected. Maybe the sound system fails. Maybe your keynote presenter bails. Can you cope and move on?

42. Be ready to lend a hand to fill any gaps. Although planning ahead is a great formula for success, it is never enough. Something unexpected always comes up. Thus, it pays to put in a little extra elbow grease for extenuating circumstances. This applies to catering arrangements, printing requirements, guest accommodations, weather forecasts, entertainment and more. 

A big thanks to the experts contributing to the above small business event planning tips:

— Matt Telfer, Marketing Manager for Heart Internet and blogger at Marketing Nerd  Tips 1, 24, 25, 26, 27

— Beth Silver, Managing Director, Doubet Consulting Tips 2, 11, 14, 15, 38, 39, 40

— Laura Leites, Event Planner and Owner, L2 Event Production Tips 3, 4, 5, 8, 13, 31

— Joy Go, Internet Marketing and Affiliate Program Manager, Day 2 Day Printing Tips 6, 28, 29, 36, 42

— Liz King, CEO, Chief Event Specialist, Liz King Events Tips 7, 9, 33, 34

— Julius Solaris, event industry speaker and editor of Event Manager Blog Tips 10, 18, 19, 21, 22, 23

— Ramon Ray, Technology Evangelist and Editor of Small Biz Technology Tips 12, 30, 32, 35, 37, 41

— Anita Campbell, Founder and CEO of Small Business Trends Tips 16, 17, 20 

Shutterstock:  PlanBudgetEmpty,  BanquetTeamEmbarrassed

Article taken from: Small Business Trends 

 

5 Tips For Choosing The Right Venue

By Melissa Del Monte 

It’s all about location, location, location. Deciding on the best event venue is imperative to your events success, and a poor venue choice can easily ruin an event. While finding the perfect event venue takes time and patience, it doesn’t have to be stressful. In fact, it can even be fun!

We’ve put together this helpful guide to make your event venue selection process seamless and fun. Below are 5 steps to finding the perfect event venue:

It’s all about location, location, location. Deciding on the best event venue is imperative to your events success, and a poor venue choice can easily ruin an event. While finding the perfect event venue takes time and patience, it doesn’t have to be stressful. In fact, it can even be fun!

We’ve put together this helpful guide to make your event venue selection process seamless and fun. Below are 5 steps to finding the perfect event venue:

 

1. Know your dates

Absolutely know which dates your event will be held on. Venue availability depends heavily on dates, and you may find the perfect venue only to realize it’s not available on the date of your event. You’ll either have to be flexible in your event date to secure your ideal event venue, or be flexible in your venue choice to secure the date you want.

 

2. Know the number & type of attendees

Knowing who will be attending your event will help determine the type of venue you’ll need. Venues all have capacity limits, so knowing how many people will attend will definitely help you choose the perfect event venue. It is also important to take into consideration the types of guests who will be attending, and choose a venue that not only suits the events, but also suits the needs of attendees.

 

3. Visit many different venues

Picking the perfect event venue allows you to be creative. Sure, you could go with the standard hotel meeting space, conference hall or convention center. But those aren’t the only options, there are many cool spaces you can host an event. For example, a theatre or warehouse type space. In order to scope out the best venue, try to base your decision on venues that match the theme. Another thing to consider is how convenient it is to get to the venue. If it’s in the middle of nowhere and hard to reach by public transit, perhaps it’s not a great spot. Always schedule a site visit before booking a venue.

 

4. Inquire about the venue services

Don’t forget to find out what services an event venue has. For example, security, parking, catering, décor, janitorial, etc. Many venues have set vendors they work with for these services, so you will have to work with them too. Other venues leave it completely up to you to arrange additional services so it’s important to know what you want prior to selecting the venue.

 

5. Ensure the venue can accommodate tech

Your event venue should be able to accommodate the type of event you’re planning. Depending on the type of event, you’ll need to consider whether or not the venue can provide a projector screen, entertainment, A/V, sound, a PA system or other technical needs. A big thing to consider, especially for a conference, is how reliable the wifi is, or if there are enough outlets for chargers etc.

 

Finding the perfect event venue is one of the most important factors in planning an event. Be sure to follow these 5 steps to find your ideal venue.

Article taken from QuickMobile 

Start small, share space and save

By Ankita Varma

As rents skyrocket year-on- year in land-scarce Singapore, it is no surprise that co-working spaces can now be found here by the dozen. The concept is simple – individuals or companies can rent office or desk space by the year, month, day or even hour. As a result, they avoid shouldering astronomical rents on entire offices, while also often finding themselves in a shared ecosystem of like-minded entrepreneurs and start-ups. Till very recently though, this sharing-is- caring mantra did not seem to extend to professionals who require more than just a desk and an electrical socket to power their businesses – think individuals in dynamic industries such as fitness or fashion design. If you needed special spaces such as a yoga studio or expensive equipment such as industrial sewing machines, you were often left high and dry when it came to finding cost effective ways to run your business.

Not anymore – thanks to co-wellness space GuavaLabs at OUE Downtown and co-making space Mox at Katong Point, which have stepped in to fill the void. Using the same idea as co-working spaces, these niche offshoots offer specialised facilities that can be rented by people in the fitness or creative industries so they, too, can be empowered to run or grow their businesses at a pocket-friendly price.

Started in July, GuavaLabs has various studios that can be rented out by businesses or freelance instructors for a flat rate or through a profit-sharing model. Similarly, at Mox, launched on Oct 14, creative professionals pay a  monthly membership for access to specialised workshop rooms –
including a 3D-printing studio and a sewing room. All the facilities can also be rented by the public at nominal rates. It is no surprise, then, that both co-sharing spaces are experiencing healthy take-up rates despite being relatively new to the market. Freelance yoga instructor Liz Tan is keen to rent the yoga studio at GuavaLabs.

The 29-year- old says: “Unless you are an experienced teacher, the rates offered by yoga schools can be quite low – more so if you are a part-timer like me. It therefore makes more sense for me to rent a space – at least that way I am in charge of my schedule and am also able to keep all the proceeds from each class I teach.”

TEACH YOGA, BARRE AND MORE HERE

For most entrepreneurs looking to take the plunge and set up shop in the city, there is little choice but to look high and low for a venue, invest heavily and hope for the best.
But Ms Deb Loveridge, owner of boutique fitness studio Speed Fitness at Turf City, got a chance to test the waters in a much less risky way, through co-wellness space GuavaLabs in Shenton Way. The 3,200 sq ft space that opened in July was started by the two
American co-founders behind GuavaPass, a Singapore-based fitness app that lets users book a variety of classes at boutique studios for a fixed monthly rate. The unlimited class package costs $179 a month.
Located in the basement of the swanky OUE Downtown building, the offline offshoot of the business is outfitted with a yoga studio, a barre and dance studio, a mixed-use room with a variety of equipment, a juice bar, retail space and luxurious locker room amenities. All the rooms are available for rent by freelance instructors or boutique studios, starting at $60 an hour.
Also on site is Still, Singapore's first aqua bag boxing studio, which is owned by GuavaPass.

For Ms Loveridge, 56, using GuavaLabs as a test bed for the past three months has made complete sense. “We had been considering the idea of opening a second outlet in the city, but wanted to test whether our business model was scalable and how we would schedule trainers should we open another branch.” She got a chance to do just that at GuavaLabs, where Speed instructors now teach high intensity interval training every Monday, Wednesday
and Friday. Others who have benefited are freelance instructors, who often just want a small space so they can build up their client base or work with clients one-on- one. Even experienced instructors seem to be jumping on the bandwagon, given that booking a studio through GuavaLabs
means their classes are promoted through the GuavaLabs concierge and they are able to keep all the revenue from each class.
Freelance pilates instructor Nura Tan, 43, is keen to start teaching classes there as she has a loyal base of regular clients she sees weekly.
“Instead of getting paid by a studio, this arrangement makes more sense to me. The studio is centrally located and I’ve been teaching long enough that I can comfortably fill a class,” she says. “Plus, I might
even be able to get new students on board and that’s a big plus for a freelancer like me.”

RENT 3D-PRINTING, LEATHER-CRAFTING AND SEWING WORKSPACES

When baker and cake-decorator Heidi Tay, 24, started thinking about starting her own business, she was stumped by the amount it would cost to rent and renovate a decent-sized baking studio.”I wanted to create a space that would feel homey and friendly, notrigid and intimidating. But to do that would require a big space and
rental I could not afford,” she says. Thankfully, she landed the opportunity to set up her dream baking studio and retail space at new independent design workspace Mox in Katong, which officially launched on Oct 14.
On the first floor of Mox, Ms Tay has a bright and cheery open-plan baking studio, a lounge with a sofa and a television and ample space to display her wares for sale. Her neighbours are floral studio Hello Flowers and coffee shop Choice Cuts, which also sells vinyl records.
” We’ve been able to design the space I want and the cheaper rental means I can pass those savings to my customers by offering cakes and baking workshops at much more affordable prices,” Ms Tay says.
The 40,000 sq ft, three-storey co-making space is a $1-million joint venture between real estate investment firm Buxani, which owns the building, and retail space booking platform Invade, which organised the recent Artbox Asia tour and i Light Marina Bay last year.
Invade founder Kent Teo, 32, says: “As organisers of flea markets and pop-up markets, we noticed the concerns of creative entrepreneurs, who often struggle with high rents or the cost of expensive equipment. Those are the issues we wanted to help address with Mox.
Mox – whose name comes from the word ” meaning daring to be different – is designed with creatives in mind. It offers not only unique experiential retailing businesses, but also has photography,
3D-printing, sewing, woodworking and leather-crafting studios and a full co-working space, where individuals or start-ups can rent offices or flexible desks.
Monthly rentals for spaces start at $295 and are on flexible terms of one, three, six or 12 months. The workshop rooms can also be rented by the public at nominal hourly rates of between $15 and $40.
Mr Ah Foo, 30, chief executive of powerbank-sharing service Nomo, rents a 180 sq ft private office here. His company operates a business similar to bike-sharing services,
except powerbanks are leased out instead. Users sign up for an account, pay a $19.90 refundable deposit and scan a QR code to unlock a powerbank at $1 for 24 hours. He says of his decision to work out of Mox: “Not only is this an affordable option for us, but we also like being in such a vibrant environment, where we can exchange ideas with other entrepreneurs and creatives in the building.”

Article taken from http://www.straitstimes.com/lifestyle/start-small- share-space- and-save